In a significant move this week, Disney+ and Hulu have officially merged their apps, allowing Hulu content to be accessed within the Disney+ platform.
However, users have observed that certain Hulu content is currently absent in the Disney+ app, raising questions about the implications of the ongoing beta phase.
Where to Find Hulu in Disney+?
Hulu is now featured as its own category within the Disney+ app, positioned alongside popular sections like Star Wars and Marvel.
By clicking on the Hulu icon on the home screen, users can log in to their Disney+ accounts and seamlessly access their Hulu subscriptions.
Missing Content in the New Disney+ and Hulu App
While most Hulu content is already integrated into the Disney+ app, it’s important to note that Disney has labeled the app as “beta.”
This indicates an ongoing process where content will be gradually migrated to Disney+ until all on-demand content is consolidated in one place.
Hulu + Live TV Stays Independent
Contrary to the merger, Hulu + Live TV remains a standalone app. The integration into Disney+ is specifically for on-demand content, highlighting a strategic separation between the two services.
Why Hulu in Beta on Disney+?
The beta phase for Hulu on Disney+ is expected to continue until March 2024. During this time, users can continue using the existing Hulu app, but the full merger will unfold gradually.
Post-Merger Future of Hulu
As of now, ESPN+, Hulu, and Disney+ will continue to be offered as individual subscriptions. Disney CEO Bob Iger stated, “While we continue to offer Disney+, Hulu, and ESPN+ as standalone options, this is a logical progression of our DTC offerings.”
The aim is to provide greater opportunities for advertisers and offer a more unified streaming experience for bundle subscribers.
New Bundle Deal in the Horizon
Reports from The Wall Street Journal suggest that in March 2024, a new bundle deal featuring Hulu and Disney+ content will be launched.
Disney hopes to attract 150,000 new subscribers and generate substantial revenue through this offering. The specifics of this bundle, including potential live channels from Hulu + Live TV without ESPN+, remain unclear.
The Future of Hulu and Disney+
While the merger progresses, the long-term status of Hulu and Disney+ as separate services remains uncertain. Even after Disney’s complete acquisition of Hulu, both platforms may continue to operate independently, offering viewers a variety of streaming options.
