In a strategic move to curb customer churn, T-Mobile has launched a new promotion called “Stay Magenta.” Aimed at persuading users contemplating cancellation to reconsider, the promotion offers two distinct discounts, as revealed in documents obtained by The Mobile Report.
Under “Stay Magenta,” customers looking to switch carriers can opt for a $10 discount applied to their bills for the next six months or a more immediate $25 discount covering the next two months.
The catch? To continue enjoying these savings, users must commit to staying with T-Mobile for the specified promotion period. The exact end date of the discount remains undisclosed.
This exclusive offer is accessible solely through T-Mobile’s “Customer Care,” indicating that users can only avail themselves of these discounts via phone or T-Force chat.
T-Mobile, known for its frequent discounts and special promotions, has been actively working to attract and retain customers.
In a recent move, the carrier provided select customers with a free line on their plan, coupled with a monthly bill credit to cover associated costs.
The timing of this latest promotion aligns with T-Mobile’s robust performance in the mobile market during the third quarter, as reported in their earnings call.
The carrier witnessed substantial growth, adding a commendable 1.3 million new customers. This surge propelled T-Mobile’s total customer base to an impressive 117.9 million.
As T-Mobile continues to navigate the competitive landscape of the telecommunications industry, “Stay Magenta” stands out as a proactive effort to solidify its customer base, leveraging discounts as a strategic tool to foster loyalty and satisfaction among its user community.
