Paramount is set to discontinue several cable network streaming apps, including Nickelodeon, Comedy Central, MTV, Showtime, and Paramount Network.
The decision comes as a response to low adoption and usage of these standalone apps, with most viewers opting for cable or video on demand services.
In addition to the previously announced shutdown of the Showtime Anytime app on December 14, Paramount is consolidating its content into its Paramount+ app, aligning with the industry trend of directing audiences toward subscription streaming services.
This move is driven by the company’s goal to cut costs associated with maintaining individual apps.
While the Nickelodeon, Comedy Central, MTV, and Paramount Network apps are still live for now, users are met with a warning message indicating their imminent discontinuation.
The suggested alternative is to watch shows and films on these networks through users’ respective TV providers.
Notably, BET+ will continue to operate as a standalone streaming subscription service, and the Smithsonian Channel app will maintain its offering of free content. The CBS app will also persist in providing Broadcast TV programming.
The decision to shut down these apps reflects the changing landscape of viewer preferences, with most cable companies now offering their own streaming apps.
Originally introduced as “TV everywhere” apps, allowing cable TV subscribers to access additional content on the go, these standalone apps have become less essential as cable providers have developed their own streaming solutions.
As cable subscriptions decline and more people transition to streaming services, Paramount’s move to streamline its content delivery aligns with industry shifts.
The shutdown is expected to contribute to cost savings and better position Paramount in a market where on-demand streaming is increasingly dominant.
The impact of this decision is also evident in the availability of the BET app, which is still accessible on certain devices like Roku and Apple TV but no longer offered on platforms like Android.
In conclusion, Paramount’s strategic decision to discontinue these apps reflects a broader industry trend toward consolidation and adaptation to changing viewer behaviors, marking a significant step in the company’s effort to stay relevant in an evolving media landscape.
